Real-Time Anti-Counterfeit Interception for a $25 Billion Agro-Industrial Conglomerate

Problem

A $25B global, publicly listed conglomerate in construction and agriculture was facing severe risks from counterfeit spare parts infiltrating a vast supply chain:

• Over 38,000 employees, 800 suppliers, and 34 global depots made the supply chain highly complex and vulnerable.

• Trust built over 180 years was at stake due to fake parts causing machinery breakdowns, safety hazards, failed retrofits, and poor customer satisfaction.

• Counterfeits led to business disruptions: Increased insurance claims, damaged brand reputation, higher warranty costs, and seasonal downtime.

• The rapid advancement of generative AI enabled counterfeiters to mimic labels and packaging, while regulatory demands widened across geographies.

• Manual anti-counterfeit approaches resulted in high human error, inconsistent execution, re-training costs, and higher environmental impact from wasted materials.

Earlier Solution

Prior to adopting Ennoventure, the company relied on:

• Physical security features (hard-to-clone labels/inks), barcodes, supplier audits, periodic process changes, legal enforcement, and post-sale investigations.

• Manual intervention for authentication, and siloed technology across markets.

• Frequent re-designs, retraining, and compliance costs.

• Limited scalability with high CAPEX for scanning hardware and extra ink/material requirements.

Weaknesses included:

• Rising sophistication of fakes made labels/inks easier to replicate.

• Slow implementation and high process disruption.

• Human and operational errors in protection label deployment.

• No real-time visibility or geo-analytics.

• High cost, low engagement, and weak protection for global product mix.

Our Solution

Ennoventure’s solution provided ironclad, invisible cryptographic codes integrated at the artwork stage (no process change, zero CAPEX), creating the following benefits:

• Covert digital authentication using any smartphone, with just a camera scan.

• Cloud-based SaaS dashboard enables real-time actionable insights, geo-tagged fake scan alerts, and global segment tracking.

• Universal coverage regardless of SKU shape/size/packaging orientation.

• Cross-border, regulatory-agnostic, decreases the complexity of maintaining multiple systems.

• Protects reputation, reduces risk provisioning, and drives loyalty/engagement through evergreen, customizable landing pages and service information.

• Deployed at scale, without disruptions or retraining, and actively supports environmental goals by cutting material wastage.

Why This Solution Wins

• Impossible to clone or bypass; cryptography-powered and invisible to counterfeiters.

• Rapid, disruption-free global rollout (no change to production or logistics).

• Real-time, cloud-based insights drive agile anti-counterfeit operations.

• Sustainable, future-proof, and universally deployable.

• No expensive hardware, re-training, or label substitutions.

Implementation & Evaluation Steps:

1. Artwork code integration, seamless with all print processes.

2. Activate smartphone authentication and cloud dashboard.

3. Monitor real-time analytics, segment-specific trends, and geo-located threats.

4. Gather stakeholder feedback for further customization and maximum ROI.

Decision Table: Anti-Counterfeit Protection ROI Assessment